Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend homes on this planet. Its world-wide accomplishment was not constructed through traditional advertising or mainstream trends, but via a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than attractiveness. This unconventional tactic grew to become the muse for CDG’s around the globe growth.
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CDG received Worldwide notice by presenting garments that rejected regular Tips of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of world manner editors and customers early in the eighties.
This global visibility strengthened the CDG Hoodie title and captivated loyal buyers from every corner of the globe.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media protection juxtaposed visuals of the collection with photographs taken at Auschwitz focus camp, and the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 Comme Des Garcons and established as an organization in 1973. The brand name's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/winter collection dealt with the concept from the persona,[15] the different ways to existing one's self to the world. Fusing tailor-made menswear with feminine components which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine Using the masculine.
CDG crafted a strong distribution system by inserting its items in major luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand entry to elite customers globally even though preserving its artistic integrity.
In 2017, the business released a fresh fragrance, Concrete, and marked its start within the US that has a dinner curated with the artist and chef, Laila Gohar.
Each keep was designed as an artistic Place, maximizing CDG Hoodie's track record for innovation and presenting shoppers an immersive retail expertise.
While using the rise of online shopping, CDG expanded its get to by featuring collections through official and partnered e-commerce platforms. Social networking and vogue communities served distribute the brand’s identity, producing items similar to the Participate in Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become Among the most identified sneaker collaborations on the globe, helping CDG attain international mainstream visibility although remaining correct to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion shows gained all over the world media protection, reinforcing the model's status for groundbreaking creativeness.
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The organization also provides a line of agendered fragrances, a lot of that happen to be unconventional on earth of perfume and aligned Using the models of its garments.[six]